HubSpot Insights Sunset: The Best Alternatives for Data Enrichment

The free HubSpot enrichment of your company records (HubSpot Insights) is being sunset in favour of the Breeze Intelligence functionality.

New HubSpot accounts do not have access to the enrichment functionality as you see below.

For existing accounts, the timeline for deactivation remains unclear, causing potential disruptions. One pressing issue is that the automatic company creation from a contact’s email address no longer populates the company name—leaving critical fields empty. While HubSpot may address this glitch, users are still left without the enrichment datapoints once offered for free.

But don’t worry—there are solutions. Here’s how you can maintain and even enhance your company data enrichment:

Solution 1: Breeze Intelligence

You can activate Breeze Intelligence and all your company records will be enriched with more than 25 datapoints. Breeze Intelligence uses Clearbit data to enrich records.

With Breeze Intelligence you can also enrich contact records, get buyer intent and shorten forms. You have to do some basic setup and you are ready to start.

Pricing is as follows:

One credit equals enriching one record (either company or contact). If you exceed your tier in a given month, you move to the next tier (e.g., from 100 to 200 credits) for the remainder of the contract period.

Solution 2: 3rd party enrichment tools

If Breeze Intelligence doesn’t fit your needs, third-party tools provide excellent alternatives. These tools allow you to enrich company records via API and even integrate with platforms like Zapier or Make.

In below video I show you how to easily start enriching your HubSpot company records using:

• Zapier and People Data Labs.
• Make and People Data Labs.

List 3rd party enrichment tools

Here’s a curated list of the top company enrichment tools:

Data points

The company data points available for enrichment differ per tool. The above list contains a link to the available data points.

Download comparison list to Breeze Intelligence data points.

Most tools also offer contact enrichment and other data sources.

Pricing

Pricing differs a lot between tools, but all are cheaper priced than Breeze Intelligence. For instance, Abstract allows you to make 12,000 requests for €12 per month. People Data Labs asks $100 for 1000 records per month.

If you only need to enrich 100 company records per month you can use the free subscription from People Data Labs or Company Enrich.

Depending on your setup there is cost involved in setting up the integration and possible monthly cost for Zapier, Make or other iPaas tool.

Conclusion

Don’t let the sunsetting of HubSpot Insights slow you down. Whether you choose Breeze Intelligence or one of the competitive third-party options, you can continue enriching your data and optimizing your workflows. Evaluate your business needs, compare costs, and make the move that best suits your team.